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Interview: Eric Anderson of AMotoCo Photography

AMotoCo - Norton Race Bike

Eric Anderson is an Indianapolis-based photographer and motorcyclist who creatively captures the mood that emanates from fuel-burning machinery. As an architect, evidence of his trade shows up in his work; he creates strong compositions where the hero of the image is often metal framework or a mechanical harmony of engine components. We wanted to share with you a window into the world of AMotoCo: Moto Inspired Photography.

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Chicago Mods vs Rockers 2012 Event Video

Chicago’s Mods vs Rockers has grown to the biggest event of its kind in the USA. Attendees will see European, Japanese and American motorcycles of all types show up for this top-notch motorcycle and scooter rally. Vintage, custom, modern, and unique bikes line the curbs of North Lincoln Ave and thousands of people fill the sidewalks outside Delilah’s. At this year’s event, Lee Rocker and his band-mates capped off the night with some bass-slappin’ Rockabilly at the Bottom Lounge.

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ODFU – One Down Five Up Clothing Co.

ODFU packaging

In today’s digitally-saturated world, we enjoy finding ways to unplug from the realm of glossy, back-lit displays. A recent opportunity came in the form of pillowed brown paper bound in twine. Its identifier was made of ink, pressed on by a human. Our ODFU tees had just arrived from the British clothing brand that takes pride in hand-drawn, original designs. Check ’em out…

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The Brilliance of Cannonball Baker

By 1917, Erwin Baker had been racing motorcycles and setting records for 13 years. He was an Indian rider from Indianapolis with a valuable reputation. After a quick coast-to-coast ride, he became nationally known by the speedy and marketing-appropriate nickname, “Cannonball.” Long before racing vehicles were covered in corporate sponsorship, Baker earned the support of some of the biggest names in automotive manufacturing. The story of his record-breaking ride at the Cincinnati Speedway board track in 1917 is the kind of stuff his legend is built upon. It’s also a great example of why the Cannonball moniker added a powerfully positive association to motorcycle products of the early 1900s. Read on…

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