Moto Apparel by Dead Ace Co.

Moto-themed shirts rule our closets. We like a good silk-screened graphic tee, especially one that pays homage to the spirit of motorcycles and racing. You’ll see why we dig the products comin’ out of Dead Ace Co., an Indianapolis-based moto apparel company.

Graphic designer, Ryan Abegglen, has summoned the ghosts of Gasoline Alley and channeled his inner grease monkey to create the bold graphics and vintage vibe of his Dead Ace products.

Once Ryan preps the custom designs for the screens and press, his friend and biz partner, Joe Otter (of City Moto) oversees the printing and production. They both appreciate a handmade approach, which allows for print runs that are slightly and unapologetically varied.

If you’re curious, the origin of the name comes from British slang, a way of saying ‘very good’ as Ryan explained in a recent PATTERN article.

To give you an idea of what these shirts look like in action, we thought we’d garage-test them for you and take some on-bike pics. Heck, we even fired up the blue shop-scoot for some good ol’ Hoosier hooliganism.

With an early focus on motorcycle nostalgia, Dead Ace Co has recently given a respectful nod to Indy’s racing heritage. The theme of “Lost Causes and Hopeless Cases” resonates well with gearheads and guys like us who simply cannot stop thinking about riding, wrenching or racing. The product description sums it up…

“We’ve all got the sickness. There’s no going back.”

Next time you sift through the fading shirts in your closet, think about how good this moto apparel would look in your collection. Whether you’re into racing history, Indianapolis, motorcycles, perished fowl, or lost causes, the Dead Ace brand will show people you like cool things, even if you’re a hopeless case.

Learn more or follow DACo here: DeadAceCo.com • Instagram.com/deadaceco • Facebook/deadaceco