In 1902, the first Triumph motorcycle was manufactured in Coventry, England. In 2020, the spirit of this storied British brand has awoken in the Crossroads of America with its latest flagship dealer: Triumph Indianapolis. We stopped by their grand opening on June 27th.
Motorcyclists of all types are welcome here and bikes of all genres showed up to the event. Triumph Indianapolis has already hosted a number of meet-ups, mostly geared toward to the vintage/retro motorcycle scene. Once inside, you’re entering a concentrated and curated collection of all things Triumph.
The shop’s president and majority owner, Paul Warrenfelt, is a genuine steward of Triumph motorcycle history. He’s a Triumph collector, a past participant in the Motorcycle Cannonball on his own 1920 Model H, and he tackles the mechanical work on his own old bikes. It appears that the brand is in good hands with Paul and his team.
Many manufacturers aim to supplement their bikes with a variety of lifestyle products, but Triumph hits it outta the park when it comes to high-quality and fashionable apparel and accessories.
Triumph Indianapolis is on the campus of Sun King Brewery, adding an ambience of culture and creativity. The shop is located in the Cole Noble District of downtown Indianapolis. “Cole” refers to the factory where the Cole Motor Car Company once manufactured automobiles in the early 1900s (once a competitor to Cadillac). The “Noble” namesake comes from Noah Noble, an Indiana governor in the 1830s, whose family farm was located in the area.
The College Avenue shop is surrounded by a patchwork of residential and industrial areas divided up by highways and railroads. It’s just a 5-minute ride from Monument Circle, the capital city’s hub.
In addition to the standard offerings (parts, accessories, apparel, and service), keep an eye out for an in-store coffee shop in the near future: Gloria Cafe.
We love to see motorcycle shops thrive and we’re rooting for the success of Triumph Indianapolis. Midwest motorcycle culture will benefit from its presence and welcoming vibe. So, grab a leather jacket, add some petrol to your motorbike and stop in for a bit of a chin wag with Paul, his wife Patty, and the whole team!