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Triumph Indianapolis

In 1902, the first Triumph motorcycle was manufactured in Coventry, England. In 2020, the spirit of this storied British brand has awoken in the Crossroads of America with its latest flagship dealer: Triumph Indianapolis. We stopped by their grand opening on June 27th.

Triumph Indianapolis President, Paul Warrenfelt, and a custom sidecar set-up.

Motorcyclists of all types are welcome here and bikes of all genres showed up to the event. Triumph Indianapolis has already hosted a number of meet-ups, mostly geared toward to the vintage/retro motorcycle scene. Once inside, you’re entering a concentrated and curated collection of all things Triumph.

The shop’s president and majority owner, Paul Warrenfelt, is a genuine steward of Triumph motorcycle history. He’s a Triumph collector, a past participant in the Motorcycle Cannonball on his own 1920 Model H, and he tackles the mechanical work on his own old bikes. It appears that the brand is in good hands with Paul and his team.

Sun King Brewery is a great backdrop for parking lot conversation (Triumph Indianapolis President, Paul Warrenfelt at right).
Plenty to peruse in the showroom!

Many manufacturers aim to supplement their bikes with a variety of lifestyle products, but Triumph hits it outta the park when it comes to high-quality and fashionable apparel and accessories.

Looking at bikes and accessories is fun, but it’s the people that make a place worth visiting.
In the late 1800s, early iterations of the Dunlop and Triumph brands worked together in the bicycle industry.

Triumph Indianapolis is on the campus of Sun King Brewery, adding an ambience of culture and creativity. The shop is located in the Cole Noble District of downtown Indianapolis. “Cole” refers to the factory where the Cole Motor Car Company once manufactured automobiles in the early 1900s (once a competitor to Cadillac). The “Noble” namesake comes from Noah Noble, an Indiana governor in the 1830s, whose family farm was located in the area.

The College Avenue shop is surrounded by a patchwork of residential and industrial areas divided up by highways and railroads. It’s just a 5-minute ride from Monument Circle, the capital city’s hub.

Paul Warrenfelt’s 147cc 1934 Triumph X/O model sitting in the showroom.
The service department.
The showroom is stocked!
The Triumph Bobber factory custom, a limited edition model.

In addition to the standard offerings (parts, accessories, apparel, and service), keep an eye out for an in-store coffee shop in the near future: Gloria Cafe.

That’s our kind of family vehicle!

Do the ton…and then some.
One of the oldest Triumph motorcycles in the USA, a true race bike of the era.

We love to see motorcycle shops thrive and we’re rooting for the success of Triumph Indianapolis. Midwest motorcycle culture will benefit from its presence and welcoming vibe. So, grab a leather jacket, add some petrol to your motorbike and stop in for a bit of a chin wag with Paul, his wife Patty, and the whole team!

Triumph Indianapolis
125 N College Avenue, Indianapolis, IN 46202
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