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Branding the Wilkinson Bros Ural Sidecar Motorcycle

Wilkinson Bros Ural Motorcycle Sidecar

After designing the graphics, we dusted off the vinyl plotter and stickered up the shop bike, a Ural Red October sidecar motorcycle. The intention was to echo the good ol’ days of hand-lettered service trucks and bold branding.

Wilkinson Bros Ural Motorcycle Sidecar

Once the graphics were stuck on, we gave them a test spin with a little imitation of old sidecar racers. Looking through countless old pics, we can’t help but smile when we see the monkeys hang so far out and low to weight the rig on an inside turn. Of course, our version of the maneuver reveals the challenges of high ground clearance on our stock Ural. 🙂

It may be worth noting that Wilkinson Bros is our graphic design and creative marketing company, we don’t actually apply vinyl graphics on vehicles as a service. Your friendly neighborhood sign-guys will be a much better source! With that said, check out this 1-minute vid to get a behind-the-scenes look into how we applied the graphics (and gave them a test ride):

Branding the Wilkinson Bros Ural Sidecar from Good Spark Garage on Vimeo.

Wilkinson Bros Ural Motorcycle Sidecar

Wilkinson Bros Ural Motorcycle Sidecar

The funky-cool looks of the Ural turns heads for sure. With its red paint and retro persona, it was the perfect canvas for vintage graphics and a unique choice for a “business” vehicle. Of course, it also makes for a good lunch-runner; how many motorcycles can you comfortably accommodate two large pizzas, a 2-liter Coke and breadsticks?

Wilkinson Bros Ural Motorcycle Sidecar

This Post Has 5 Comments
  1. I cant’ tell from the video, but I didn’t see you guys wetting out the vinyl. For anyone else attempting this, a spray bottle with a drop of soap in it allows you to reposition the vinyl before you squeegee it down.

    Looks great guys, I’m jealous for sure!

    1. Thanks Chris. We didn’t apply the decals wet this time but do have a bottle of Rapid Tac…somewhere…specifically for floating and placing decals. It’s definitely a good safety net but not always necessary.

  2. This is great! I hope to see it @ Rockerbox in Milwaukee this year 😀 It was awesome to see your BMW there last year- a true thing of beauty.

  3. I think you nailed the look you were going for with this one. Absolutely great looking bike.

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