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A Ride to Mercantile 37

When the big interstates absorbed the bulk of motorists, commerce along the old main roads dried up in some areas, leaving forgotten landmarks at quiet intersections. Many years later, people in sprawling suburbs and busy cities now look for a change of pace with a desire to wander off the beaten path. Escaping stoplights and congested streets, we ventured out into rural Atlanta, Indiana to visit Mercantile 37, a 1940s building with a new cafe and packed showroom of locally-sourced, custom and vintage home goods. Hop on and ride along with us…

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Urals Unite at the 2019 Heindl Rally

We always look forward to seeing new and familiar faces at the Heindl Summer Open House & Rally in Eaton, Ohio. For the 13th year, the grounds of one of America’s top Ural dealerships were filled with smiling sidecar enthusiasts from all over.

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Dan Auerbach’s Bikes

“It takes years to get that dust on there.” Dan Auerbach gets it. He appreciates how each dent, scratch and layer of grime preserves the stories his bikes have been carrying for decades. He wanted to make sure the Lane Motor Museum displayed his collection as is and they were happy to oblige.

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Electric Ural Sidecar Review

Ural Electric Sidecar

We got chills, they’re multiplyin’. The new Ural prototype people have been buzzing about is officially public and, well, it’s electrifyin’! Here is Corey’s first take on an early-phase version of the electric Ural, powered by a Zero Motorcycles powertrain package, that we tested back in March.

A quick note: this isn’t going to be a geeked-out tech-centric post full of data and decimals. You can find the bike’s full specs here. We’re more about the vibe; the overall ‘feels’ you get when riding through the wind on a motorcycle. Of course, we’re in love with the big jump in horsepower from their internal combustion engines (60hp! Up from 41) and its 81ft-lbs of torque. After many hours spent in the saddle of gas-powered Urals, the feeling is immediately and noticeably different. You can feel it in your innards upon acceleration. Is the experience better? We’ll get there; read on.

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